Beginner’s Guide on How to Create a Pinterest Video Post

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There are lots of social media platforms that you can promote your business in. If you use a video maker, you can use a variety of video makers to make the job even easier. You should go above and beyond Facebook, Instagram, and Twitter as there are many social media platforms that you can use out there. One of which is Pinterest.

The common misunderstanding is that Pinterest is all about photos only. In reality however, you can also use a video maker to put videos on Pinterest. In Pinterest, video posts are called Pins and they are very helpful in getting your message and your ad across your audience. Of course, creating a Pin requires work on your end too.

What’s great about Pinterest is that it’s a very visual social media platform. You can use the platform to post products, ads, and many other things. You can spice things up by using a video maker to create Pins which will allow you to easily post great content on your business account on the platform.

Of course, not everyone knows how to create or even take full advantage of Pins. If you don’t know how to create pins and take full advantage of them, then don’t fret. We’ve got a quick and thorough guide on how you can create them. There are also some important tips on how to make these even more effective.

Here’s how to upload a Pin.

  1. Log into your Pinterest business account. Business accounts are solely made for commercial purposes. Other types of accounts can post Pins too.
  2. Click the Create button which is at the top-left of the page. After that, click Create Pin.
  3. Click the directional arrow up circle icon that appears. This will allow you to upload a video either by dragging a video into the tab or by uploading to it directly.
  4. You can use a selector to select a frame that will serve as the thumbnail of your Pin. The more interesting the video, the better.
  5. Don’t forget to give the Pin an appropriate title, description, add related topic tags and a destination link which is usually a link to your product page or business website.
  6. You can then choose to publish your Pin immediately but you can also schedule it at a later date.
  7. In the next menu, you can choose a board. On the other hand, you can also select Create board to create a new public one
  8. Click Publish

Pinterest has made it easy to upload Pins to your business account. It’s so easy, even kids and the elderly can probably do it as well. What’s difficult though is creating a Pin that’s worth watching. There is so much content on Pinterest, you might find it hard to actually stand out on the platform. Here are a few important tips to consider.

Choose The Right Format

To create eye-catching pins that actually generate attention you need, you need more than just the interaction. Make sure to design an video of 1000×1500 pixels. This size may not be optimal for your blog or your website but remember, you’re on Pinterest.

You can use custom graphics to create pins on Pinterest and then embed pins in your blog posts. This ideal template lets you create a compelling invitation to re-pin a pinned item. 

You can make your Pinterest pins stand out by displaying at the forefront of your account which is your profile cover. Starting from your Pinterest profile, you can select the pencil which is located in the upper right corner. There, you can see a specific board or even a recent activity. These are the pins saved by the user of the alleged site and linked account.

Follow The Trends

It’s important that you create new and trendy content. When preparing to keep your content fresh, you can use the Pinterest Trends feature to inspire yourself. You can also use this feature to make your content relevant. 

Use Pinterest’s Trends tool to measure the potential reach of the different topics you  want to post. Simply enter a keyword and you’ll see just how well the keyword has performed over time. This is a good way to check and see if it can be effective for you as well. This data helps you decide where to focus your content.

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Be Creative With The Description

Write compassionate explanations in plain language and insert keywords into the text. Whatever you do, do not enter keywords that do not have pin values. Make sure that the description you made is informational,  useful, minimal, and appealing to your users. You should also do your best to avoid over-promoting text.

Apart from the video description, don’t forget to optimise your Pin with keywords as well. The Pinterest video is essential, but the text is also important. Use your knowledge of SEO to optimise your pins for search. 

You can do so by including industry or niche-specific keywords. Think about the people you are trying to reach. Be aware of what they are entering in your search when they are looking for the services or products that you are offering.

Use High-Quality Raw Videos

As people are looking straight at your graphics, 85% of Pinterest’s activities close and happen upon your personal cell phone. When people look more and tap, 3-4 images will be displayed in a stream, or just one image, depending on the size of the image.

A lot of business owners tend to forget that all great Pins start out as amazing raw footage. Invest in a good camera, improve your videography skills, and do more than what you can do beyond a video maker. The better your raw videos are, the better the final output is going to be as well.

Creating and uploading a Pin on your Pinterest profile is going to do your business a lot of good. It may be more work as compared to posting photos only but if you’re looking for better engagement on your Pinterest platform, you shouldn’t be afraid to go above and beyond photos. Wth Pins made from a video maker, you might just get the engagement that you need.

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