Customers buy your product/service and then write a review on your website. Is it an important thing? If you ask any buyer, they will let you know how important it is for them to check reviews before purchasing anything. And if you ask any E-commerce company then you will get the same answers. So reviews are important at both ends. If you are not using reviews to market your product and business, then you are not utilizing the power of this content. You can take help from ecommerce SEO agency.
Here in this post, we will let you know how customer reviews impact ecommerce sales. Can you believe it? Reviews are directly related to the sales of your ecommerce store. Don’t worry if you are not getting the best reviews from your existing customers. We will let you know how important these reviews are and how they boost sales for your store. Also, we will let you know how you can get more reviews and excel at this strategy.
Table of Contents
Why Are Customer Reviews Important?
Customer reviews are important. We have said this single sentence many times in this post. But why are they important? Before you start working on the customer reviews you may want to ask why they are important? The following are some of the major reasons why these customer reviews are important and why you should start paying attention to them.
New Customers Pay Attention To It
The first most important thing is that new customers always pay attention to the reviews. No matter if they are going to buy a product instantly or not. But they must have a look at the customer reviews. Because they want to see what the existing customers are experiencing with that particular product. So it is a great point of influencing the prospect or lead with reviews.
UGC Is Important For Everyone
UGC stands for user-generated content and it is the content is created by the users for the service provider’s site. Customer reviews also lie under the same content category. UGC is really important. From search engines to ecommerce stores and the prospect buyers, everyone wants UGC before making any decision about the product purchase.
Search Engine Algorithms Are Picking Them Up
Search engines are using strong algorithms that are working in touch with user-generated content. Search engines crawlers are also paying huge attention to the customers’ reviews. To bring transparency, search engines easily rank the UGC of any ecommerce store to satisfy the search intent of a searcher. So it is a huge opportunity for the eCommerce stores to check whether their customer reviews are complying with the search engines or not.
How Customer Reviews Boost Sales?
Yes, they can boost sales too. Customer reviews are not only for getting traffic or satisfying the search intent. But they can increase your sales count too. But how do they do this? From where do they get that impact on the prospect’s mind to convert it into a buyer? Let’s figure out some useful points mentioned below.
Emotion Triggering Marketing
It is all about the emotion triggering marketing style. When a user is reading the content written or published by the Ecommerce store itself, their emotions are not triggered. The customers feel that there can be some flaws in it. But when other customers say a word about the product, then it creates a huge buzz in the new customer’s mind.
Brings More Transparency
If someone is going to buy something, then he/she needs to know more about the product in a very transparent mode. And what is more transparent than the review from an existing customer? It brings transparency and pushes a new user to buy something.
Help In Decision Making
Buyers are confused and sellers are always trying to convince them to make a purchase. But decision making is what makes them more confused. Customer reviews are the end part of customer awareness and it helps them to make a quick decision about their purchase.
Do’s & Don’t Do’s For Customer Reviews
These are a few tips for the ecommerce stores while using customer reviews on their stores to boost sales.
Market Customers Reviews
Rather than marketing your products alone, try to add customer reviews to your marketing campaigns.
Get Organic Reviews
Getting organic reviews can be easy with contests, vouchers and discounts.
Get Influencers Reviews
Tie up with some influencers and ask them to write useful reviews. Send them free or discounted products.
Avoid Paid & Fake Reviews
Try to avoid paid and fake reviews, as they are of no use.
Keep Reviews Balanced
If you are getting influencer reviews, then keep them balanced. Mention pros and cons both.
Highlight Reviews On Website
Try to highlight customers’ reviews on your website to make them more visible.
Optimize The Product Review Pages
Optimize the product review pages according to the search engines and their algorithms.
Final Thought!
Customer reviews help you generate more product awareness and more sales. Even search engines are paying huge attention and considering reviews as one of the most important parts of ecommerce sites. If you are going to achieve something with customer reviews, they must pay attention to the search engines. And go for online reputation management services. Google has many product review page guidelines and some algorithms that pick up reviews to be shown as result on SERPs. Try to leverage everything keeping your customer reviews positive, natural and effective.
