“About 89% of consumers who receive a promotional product in the last two years can recall the advertiser of the products.”
Currently, the use of promotional sports products is one of the popular sports marketing tactics employed not just in the sports industry alone. It is being utilized by sports teams, clubs, brands, businesses, organizations, companies, schools, religious bodies and charities, etc. This current trend has cognizance with the awareness of the benefits of branded merchandise, personalized gifts and corporate gifts as practical marketing tools to achieve brand and business goals.
Promotional products are popular and can be found in almost every household, with 8 out of 10 consumers having at least one branded product. Therefore, brands and businesses use branded sports items primarily as promotional gifts to boost brand exposure, promote sales, increase conversions, and, most importantly, pass a message to the audience. Thus, kindly read on to know more about these products’ advantages on “How to use promotional sports products to boost your brand“, as outlined below:
- What do we call sports products?
- What is sports marketing?
- Best sports promotional items?
- How to use promotional sports products for marketing your brand?
- Best promotional items ideas for sporting events?
Table of Contents
What do we call sports products?
Sports products are divided into two categories; the core product and the products extensions. The core products are usually the sporting event itself, competition or game. In contrast, the product extensions refer to the goods or services related to the core products such as merchandising, catering, hospitality and information services. Nowadays, using branded merchandise as sports products is a popular trend that has proven effective advertising strategies and marketing tactics.
Sports products are the tools, materials, apparel and gear used to compete in sport by the sportspeople and the viewers. The players are not just professional athletes, but any individual who plays sports at various locations such as the home, office, schools, parks etc. The viewers are not restricted to fans alone, but the general audience or public. Thus, sports products are goods or services designed to be utilized while bringing benefits to sports participants, spectators or sponsors.
What is sports marketing?
Sports marketing is simply the use of sports to market products. It involves the specific and strategic marketing of non-sport and sport-related products, services, personalities, events, activities, actions, strategies, and images of sportspeople and sports teams via services via sponsorship, partnership, or direct marketing. The use of branded merchandise and other promo sports products is a popular tactic in sports marketing. It allows brands to promote directly to a target audience and stand out via a subtle yet persuasive manner.
Sport is a product offered to the public, the final consumers, and can be used for brand promotion. Today, it’s harder to reach consumers or target audiences than before due to the saturation of content and ads via digital marketing and traditional marketing. Thus, to capture your audience’s interest more effectively, more good advertising tactics are used, such as sports marketing.
Best sports promotional items?
Sports promotional items are sports items or custom sports products branded or customized with a logo, message, design or visuals. They create a positive and lasting impression in the minds of your recipients, making them brand advocates for you wherever your product is being used or worn. In return, this extends the imprint to more expansive areas and boost your digital presence, as promotional items are well known to kickstart social media conversations.
Therefore, you must choose the best promo sports products of high quality and popular among your target audience. Some of the best sports giveaway items range from sports wears such as t-shirts, shirts, jackets, sweatshirts, sweatpants, leggings, face caps, headbands etc. Also, it extends to accessories such as water bottles, socks, sports bands, sunglasses, waist bags, sports bags, travel bags, hand fans etc., and sports items such as stadium horns, whistles, footballs, soccer balls, basketballs, frisbees, stadium cushions, jumping ropes, yoga mats etc.
How to use promotional sports products for marketing your brand?
Sports is a great connector that stretches beyond culture, educational background, social-economic status, religion, gender and more. Brands invest in sponsorship, sports team products and cheap promotional sports products to reach their target group from diverse backgrounds and convert the spectator and fans to leads and eventually customers. Therefore, the use of promotional sports products can kickstart a campaign or amplify a crusade, increasing engagement and brand visibility in areas where you are not known.
A good attribute of successful sports marketing is usually the unwavering focus of engagement and conversions from authenticity. Promotional sports products would ensure consistent and extended exposure because their reach does not end at the sporting event but even subsequently. Hence, as a brand, you can leverage consumer loyalty to promote brand awareness and achieve conversion goals with the best sports promotional items that would be cherished by sports fans and the public, with your target group included. This way, you can leave a lasting impact in the long run as most sports products are not easily discarded but rather passed on if not in use.
Fans identify with their favorite athletes, sports teams, and sports activities, as well as the brands that identify with their sports interests. Therefore, you can leave a positive imprint in the fans’ minds by leveraging consumer loyalty via product endorsements, giveaways or sales of branded sports items. Hence, fan loyalty makes custom sports products and sports marketing, in general, a practical, profitable, successful marketing tactic for brands and businesses today.
Best promotional items ideas for sporting events?
Whether indoors or outdoors at various locations such as stadiums, fields, parkers, schools, etc., sports usually attract a large crowd of fans and spectators. Your potential customers, clients, and sometimes partners or investors lie within this crowd. Therefore, you must execute sports marketing strategies such as using branded sports team products via sponsorship and effective yet cheap promotional sports products to pique their interest and reinforce or boost brand exposure. These branded items are usually distributed as promotional gifts at these events.
Mass promotional giveaways are great at attracting, appealing and securing new customers while retaining existing ones. Listed below are the best sports giveaway items that would make your presence known at sporting events: basketballs, footballs, baseballs, inflatable beach balls, rally towels, stadium seat cushions, pompoms, stadium horns, whistles, face caps, face towels, t-shirts, cowbells, water bottles, cooling towels, bandanas, sunglasses and umbrellas.
Almost everyone loves gifts or promotional products, especially if they stand out to be thoughtful, practical and valuable. Also, the sports products can be shared as uncommon corporate gifts that your clients and partners would find refreshing. Hence, you should carefully consider the promo items that would cater to sporting events while meeting your budget branding expectations, such as design and color, while ensuring that you distribute gifts of high quality to avoid negative feedback from the receivers and users.
In summary, this article would have revealed insights on sports products, highlighting the benefits that you can enjoy from this cost-effective marketing tactic. Thus, you should consider using these cheap promotional sports products as the best sports giveaway items to achieve realizable advertising goals for your brand, such as boosting brand awareness, visibility and reputation. In return, these custom sports products would go a long way to heap in great conversions and returns