Launching a new marketing plan on Instagram as a social media manager or a company owner might be difficult and intimidating if you take a chance without first looking.
Over the past decade, Instagram has gone through major changes. Its user base has changed, and it now has the capabilities of helping brands grow with better and faster algorithms.
As with most things, there are some things you need to know before plunging into the Instagram realm. These are some of the key stats that every marketer needs to consider when creating an Instagram marketing campaign right now.
As you create your marketing strategies for this year, we didn’t just pull together some basic statistics regarding Instagram use trends – we also researched vital Instagram stats about its paid marketing platform!
Instagram Statistics To Maximize Your Profit
Table of Contents
Billion Of Active Users
Instagram is used by over 1 billion people every month. That’s more than a tenth of the world’s population, putting Instagram in second place after Facebook in order of popularity. This Instagram statistic demonstrates how valuable Instagram can be to a brand.
So if you want to get your product seen, a company that uses Instagram may see a higher adoption rate just because they have an active presence on the platform.
Instagram Active Users Are Between The Ages Of 25 And 34
People aged 25 to 34 account for 31.2% of all Instagram users, making them the most engaged age group. People between the ages of 18 and 24 account for 31% of the total. This is a significant signal for marketers that this platform is mostly used by young people.
So if you want to catch the attention of younger teens and young adults with your brand or products, Instagram is definitely where you want to be! You just need the right content for this audience – pictures, for example, that will grab their attention and help create a desire for what you’re offering.
Of course, this does not rule out the possibility of elderly clients. Just pick an age group and a marketplace relevant to your business so you can provide them with quality products or services they appreciate!
Rising Number Of Instagram Users
The top five nations’ data shows marketers that the majority of Instagram users are from Asia, North & South America. Of the over 200 million users of Instagram, India is by far the country with the highest number of accounts. Following in line are the United States, Brazil, Indonesia, and Russia.
This useful geo-marketing data may be utilized for focused area selling or a local approach that is appropriate for the particular culture.
9 Out Of 10 People Follow Business Instagram Profile
It is estimated that nearly all of the Instagram accounts on the app follow at least one of their favorite businesses or brands.
This knowledge is crucial for brand and company profile owners who have been wondering how to get Instagram followers for their business – as knowing about this core element allows social media marketers to craft their own wonderful with full awareness of where they are constructing it around.
Nine out of ten Instagram users follow more than one brand. Implement your social media marketing strategy by creating engaging content for your target audience initially since having a significant following on the platform gives you an advantage when trying to get your latest posts more visibility.
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Customers Search For Products On Instagram
According to a study, social media sites like Instagram aided customer decision to purchase something or take some sort of action.
This is useful information for large businesses or smaller companies alike because it shows how important it is to have a well-maintained and active social media presence on sites like Instagram to stay connected with your audience no matter what industry you’re in!
Unlock 6 Instagram Growth Hacks That Will Get You Million Likes In No Time
If you have a business and look to grow your Instagram account, you’re going to love these 6 Secret Instagram Tricks.
You must have a high-quality plan of attack to gain any kind of success in Instagram’s crowded sea. The content you create needs to be far more than merely great at design but must be perfect for your audience.
It requires research about trends your potential users find appealing, so search and study accounts with similar audiences and see what kinds of content or trends have been found successful, then imitate such content on your account.
While hashtags may seem like a tiny detail in how you post to Instagram, they can be a great way of encouraging greater interaction and promoting your account. This gives you more exposure to other users and can help you grow connections with people who share similar interests to you.
If you want to reach as many people as possible with some key terms related to your niche, keep accumulating relevant hashtags.
Post On A Regular Basis
Posting to your business’s Instagram account can have surprising benefits for growing your following and influencing people online. It was found that Instagram profiles with the most amount of followers posted two to three times per day on average.
Posting too frequently can attract unwanted attention from Instagram.
A Strong CTA
Each content you post should be a definite must-see!
Sometimes getting users to react is as easy as giving them the go-ahead. The popular ‘double tap if you agree’ line has earned its rightful place in the spotlight, and it’s exactly what you need when you post content online so that potential customers know they will be positively affected by what they see.
Including a call to action, a snippet means that a subtle hint equals real results, which totally transform your online appearance into something people want to check out repeatedly.
Are you looking for as many likes on your post as possible? Instagram is a great platform because it allows contests to be that impulse-based thing that people love.
Contests are super fun and simple to run but you should always put some thought into your contest prize to make sure you’re enticing people with something they want.
Plan Out Your Posts
Starting a business is tough, but it’s important not to let that get you down.
Now let’s be honest. You probably don’t have the time to manage your Instagram daily. Scheduling your posts can help in this scenario as it refreshes your social media feeds without spending too much of your own time and helps grow your Instagram account.
Statistics show that many business owners are now using this platform to promote their business. Some of these statistics will help you understand the scope of Instagram as a marketing platform.
With a platform that is growing at a rapid pace and is adding millions of users every month, Instagram is a great way to promote your business and provide interesting visuals for your followers. Check out what kinds of content or Digital trends are successful and tailor your content accordingly today!